Online video advertising has become a hot topic in recent years among internet marketers and pretty much anyone who's looking to improve both the quantity of their traffic and the rate at which they convert their traffic. It's easy to hear all the recent talk about this form of online advertising and assume it's nothing but hype, a fad that will burn out quickly. But when you look at the numbers it becomes clear advertising with or through videos online isn't a fad, it's possibly the most important trend occurring online right now.Rising NumbersBy simply looking at the numbers it's clear online advertising is on the rise. In February of this year alone nearly 4 million videos ads were running in circulation, with each individual viewer watching just over 30 of them a month. These ads were watched by nearly half of the population of the United States.YouTube states that within the last year the number of advertisers using YouTube increased by a factor of 10, and 98 of the top 100 advertisers (as ranked by AdAge) had chosen to advertise on their website. Every single week these advertisements monetize over 3 billion videos around the world. Right now total ad spending sits just below 2 billion dollars a year. According to a report by Advanced Internet Video this number will increase to nearly 6 billion dollars a year spent to fund online video advertisements.Overall a full 12.4% of all videos watched online these days are advertisements.Rising ImpactNot only are these advertisements on the rise from a purely volume-oriented perspective but they're also creating a bigger and bigger impact on their viewers and posting conversion number few other forms of advertising can boast.One of the best sources of data on the effectiveness of online video advertisements was recently released by the Online Publishers Association. In this report the Association notes that nearly half of all people watching these advertisements took some sort of concrete action in response to the video. 22% of these viewers went directly to the website pitched by the advertisement, 15% of the viewers went and learned more about the company behind it. 26% looked for more general information related to the video. Perhaps most impressively an incredible 12% of visitors went ahead and actually purchased the product in question.Not only does video dramatically and measurably increase viewer interest in the information it presents by video advertisements have demonstrated a sale conversion rate of 12%. Many forms of advertising are content with a conversion rate between 1% and 5%.Clear and UnambiguousLooking at the numbers two points become very clear:??? Online advertisements are increasingly popular among all marketers, but especially among the most successful marketers in the world.??? Online video advertisements are more effective than nearly any other form of online advertisement.These numbers and statistics don't even point to the incredible effect online marketing videos have for your product and website's conversion rate when placed directly on your homepage or any of the other impressive metrics surrounding this essential marketing field.
With so many "Reality" shows in today's time (both nationally & abroad) it's very important to understand why and how a reality show clicks. There have been so many mega-successful shows in US/UK and their counterparts in India (and so many flops) that it is necessary to learn what works and what doesn't. In this post we try to analyze deeply as to what are the different elements of a reality show and what should be taken care of while creating a new reality show.Almost all of the reality shows in India or elsewhere are localized versions of already popular US or UK shows. Here are some of the shows which have worked (in India) and some which haven't. We'll then analyze all the aspects to understand what it takes to make a successful Reality Show:Mega-successful shows-??? Kaun Banega Crorepati (Who wants to be a millionaire)- KBC 6 seems to be breaking records months before the show goes on air. The registration lines, which opened on 28th may, got 425,000 registrations against 179,000 last year.??? Indian Idol (American Idol)??? Dance India Dance (So you think you can dance)??? Bigg Boss (Big Brother)??? Successful Shows-??? Fear Factor India (Fear Factor)??? Jhalak Dikhla ja (Dancing with the stars)??? Sa Re Ga Ma Pa??? Boogie Woogie??? Masterchef India (Masterchef US/Australia)Flops-??? Zor Ka Jhatka (Wipeout)??? India's Minute to Win it (Minute to Win it)??? Survivor IndiaContestants: No doubt contestants are single biggest asset of a reality show. Wrong selection of contestants can make or break the entire show. Contestants can be broadly categorized as- "Common man" and "Celebrities". Depending upon the format of show creative team may decide to have common man or celebrities or a mix of both as contestants. For pure talent based shows like KBC, Dance India Dance, Indian Idol etc it's imperative to have common people as main contestants otherwise it looks too dramatic and unreal (remember how we feel when a celebrity wins 50 lacs in a KBC episode?). Celebrities as contestants work very well for reality shows in which drama quotient needs to be high. Questions have been raised about such reality shows being truly "real" but now audience have kind of understood that reality shows involve either good "editing" or good "drama" to look exciting on TV. Some such shows are Bigg Boss, Survivor India, Zor Ka Jhatka. Example of shows having combination of both "common man" and "celebrities" as contestants include Fear Factor (India) and Jhalak Dikhlaja.Host: Even though host is 3rd most important thing it indeed plays an important part in taking the show to next level i.e. from success to mega-success (like Amitabh in case of KBC), Khatron Ke Khiladi (with Akshay Kumar as host) or from utter failure to moderate success (Dus Ka Dum could have bombed badly if Salman wasn't there). But in case a show lacks above 2 important characteristics chances of it failing increases- SRK could never save Zor Ka Jhatka and even KBC with SRK couldn't attract audience as much as Big B. My tip: Get a host with good sense of humour or with lot of character- Raghu/Rajiv and Rannvijay are known for their tough/macho characters and they don't need Akshay Kumar.
Nominated for 20 Emmys and winner of a Golden Globe for Best Television Series (Musical or Comedy), Curb Your Enthusiasm is one of the more clever and hilarious shows on TV. The HBO original series is the brainchild of Seinfeld co-creator and writer Larry David, whose life maintains a peculiar resemblance to the quasi-fictional George Costanza. And just like George Costanza and his neurotically-low self-esteem (i.e. "God doesn't want me to be successful), Curb Your Enthusiasm propagates a Murphy's Law theme of "what can go wrong will go wrong". It's a true-to-life reality show about nothing in which every episode is certain to cause comedy connoisseurs everywhere to tremble in enthusiastic anticipation?
Curb Your Enthusiasm centers around the actual life of Larry David - post-Seinfeld and living the high life in Los Angeles. Just like Larry's other successful TV venture, the show doesn't focus entirely on plot, instead following the mundane and routine adventures of a famous Hollywood insider. And just like his alter-ego George Constanza, Larry often witnesses simple acts and gestures on his part snowball into a series of misunderstandings and embarrassing situations. Accompanying Larry on his daily adventures are his wife Cheryl (Cheryl Hines) and his manager Jeff Greene (Jeff Garlin) as well as a host of Hollywood and Broadway celebrities who make regular guest appearances… Blurring the line between fiction and reality, Curb Your Enthusiasm is the perfect sequel to Seinfeld. In a nutshell, it's a glimpse of what would've been had Jerry and George's pilot been picked up by NBC (which ultimately raises the question - who wouldn't love a show about a man sentenced to be another man's butler?)?
The Curb Your Enthusiasm DVD features a number of hilarious episodes including the season premiere "The Pants Tent" in which Larry's khakis inadvertently bunch together to create a "pants tent". This innocent natural wonder becomes the source of enmity between Larry and his wife's friend Nancy. The girlfriend of Larry's new friend Richard Lewis is also offended by the incident. Meanwhile, Larry's problems compound when he phones Jeff and refers to his wife as "Hitler," unaware of the fact that Jeff's parents are listening in on speaker-phone… Other notable episodes from Season 1 include "The Bracelet" in which Larry spends an entire day attempting to purchase a bracelet for Cheryl in the aftermath of a fight they had, and "The Group" in which Cheryl becomes jealous when Larry's voluptuous ex-girlfriend Lucy bumps into the couple?
Below is a list of episodes included on the Curb Your Enthusiasm (Season 1) DVD:
Episode 1 (The Pants Tent) Air Date: 10-15-2000
Episode 2 (Ted and Mary) Air Date: 10-22-2000
Episode 3 (Porno Gil) Air Date: 10-29-2000
Episode 4 (The Bracelet) Air Date: 11-05-2000
Episode 5 (Interior Decorator) Air Date: 11-12-2000
Episode 6 (The Wire) Air Date: 11-19-2000
Episode 7 (AAMCO) Air Date: 11-26-2000
Episode 8 (Beloved Aunt) Air Date: 12-03-2000
Episode 9 (Affirmative Action) Air Date: 12-10-2000
Episode 10 (The Group) Air Date: 12-17-2000
People in today's world are extremely much busy in their lives due to this hasty busty world. They want some kind of assistance in each and everything they do. They are really in the habit, of taking help in all the tasks or work they do like mostly when they are shifting from somewhere, buying anything new or installing some new things to their homes. When people buy some new things for their homes or offices, they need some installation process to perform. This installation process deals with the processes which are suitable in the usage of the things. This is a person who used to make things easy in the usage of different, new models and complicated televisions. The tv guide used to handle all the procedure of the installation. Computer has changed the time as there are many things done online by the people. People used to consult the guides to make their work easyand know all the information of the use of the television. There are many problems exist in setting of the channels when people buy new sets of the television. Guides used to set the channels, their colours graphics, channel clarity and the order of the channels according to the demand of the people. There are many online guides of the television who used to offer the services online. Different guides used to have different prices of providing the services. These guides used to save the time of the people spend in reading the manual book of the television and in setting of the channels. Technology has taken tremendous place in today's world. With the advancement of these technologies, criticalities in the things have been increased a lot. Removing of these problems, while using the things need some significant assistance by the experts or the professionals. There are several packages and services offered by many guides for the tv channels. There is some kind of categorization applicable in the usage of the television. This categorization needs to be done by some experts by setting of all the channels in the perfect locations. There are many channels like movies, songs, news, devotional channels, they need to be categorized in the similar channels, in the groups. There are many packages offered by different guides or providers. They used to provide their services through online also.
There are some drama movies that deal with emotional themes. Dramatic themes in these films include subjects like alcoholism, drug addiction, racial prejudice, poverty, religious intolerance, crime and corruption. These type of movies stand in contrast to action films that show the fast-paced action and physical conflict with the help of superficial characters. Almost all films have dramatic element in them, but the drama films typically focus on the drama of the main issue.
Some well-known drama movies include the Godfather(19 72), Citizen Kane (1941) and Schindler's List' (1993). All these films have been able to create a deep impact on the mind of the viewers. They talk about an essential conflict that is highly required in such type of movies. This is the reason that these films are the most talked about among thousands of people even these days.
One most popular movie that has captured the attention of the viewers world wide is the Godfather. It is one of all-time favourite films for people. The third part of this film came in 1990, but it was not as impressive as the first two in 1972 and 1974. The third part focuses on an ageing Michael buying a huge real estate company from the Vatican in 1979, but in doing so he faces trouble from the European criminals. After this, when Micheal falls ill, he gives his business to his nephew (Andy Garcia). Micheal is brought up in a tight-knit family.
Luck did not really favour him in his life. His first wife dies in a car accident. His second wife Kay ( Diane Keaton) divorces him and he never remarries again. He and Kay have two children. Micheal ends up his life by dying alone with only his puppy to mourn for him.
Another interesting drama movie is Citizen Kane. It is an innovative and breathtaking study of a character that is played by Orson Welles. He looks amazing in the role of the wealthy and powerful newspaper tycoon Charles Foster Kane. The story unfolds a series of flashbacks that refresh the memories of the viewers who know Kane. This is a great film to watch because the visual style is just stunning and inventive even today. The star cast of the film is also very experienced one. So, do enjoy this superb drama film and know about the life of newspaper tycoon-Kane.
So, it can be concluded that drama movies are one of the best option to know the issues in society. They depict the picture of different cultures and traditions. One can know about the emerging evils in the society by watching these movies. They can easily be enjoyed from various sites where you do not have to spend even a single penny, because there are so many websites that offer film watching free of cost.
If you are a dying to watch an action/adventure movie, then you will be very much excited to hear that Baz Luhrmann's movie Australia featuring new mom Nicole Kidman and Hugh Jackman is soon to hit the theaters.
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20th Century Fox production house could not have chosen a better director to direct the movie than the famed Australian director Baz Luhrmann as this movie is takes its shape in Northern Australia just on the brink of World War II.
It is his brilliance of combining two stories in one single package that will be the talk among movie buffs once the film hits the movie screens across the globe.
Australia tells the story of Lady Sarah Ashley, played by Nicole Kidman, who has to unwillingly strike a deal with Hugh Jackman, who portrays the role of a cattle driver, in a bid to protect her inherited cattle ranch property from her late husband from the evil people who want to take over her property.
This movie is a visual treat as the lead characters drive the cattle across the beautiful Northern Australian landscapes and the movie has all the necessary ingredients of love, war, relationships, drama and adventure. The other casts in this movie include newcomer Brendon Walters who plays the role of a 13 year old Aboriginal boy Nullah, Jack Thompson and David Wenham.
Reading the synopsis and knowing the star cast for this movie you must be really thrilled to watch this movie. But you will be breaking your head thinking about the costs that you would incur taking your family to the movie. There is no need to worry now. You can enjoy this movie and many more movies right at the comfort of your home with your family members and all you need are a computer and a high speed internet connection. Yes, downloading movies is a reality now and you can download Australia full movie by paying only a nominal fee.
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Christmas 2011 season has come, have you any plans? Get busy to decorate your Christmas trees, find the most headache Christmas gifts, listening to Christmas music, Christmas parties, books and so on. You'll get puzzled when thinking of all these stuffs. Well, maybe you should relax your brain and enjoy some of the classical Christmas movies with your family.1. It's A Wonderful Life (1946)This film has become a staple of Christmas. Set in the imaginary town of Bradford just after World War II; George Baily gets the attention of his guardian angel, Clarence Odbody, when he contemplates suicide on Christmas Eve. It is not only considered as one of the best Christmas movies, but also one of the 100 greatest movies ever made by the American Film Institute.2. Miracle on 34th Street (1947)When a nice old man who claims to be Santa Claus is institutionalized as insane, a young lawyer decides to defend him by arguing in court that he is the real thing.
Does Santa really exist? This movie makes you think twice about the existence of Kris Kringle. In this ageless flick, a department store Santa Claus challenges the city of New York to believe in the magic of Christmas.3. White Christmas (1954)Even if you haven't seen this movie, you'll surely have heard the famous song written by Irving Berlin, sung by Bing Crosby, the best-selling single of all time. The story tells about a successful song-and-dance team become romantically involved with a sister act and team up to save the failing Vermont inn of their former commanding general. You should never miss the outstanding feel-good musical with great performances.4. A Christmas Story (1983)Budget: $4,000,000Box office: $19,294,144Even if the criterion for greatest holiday movie was only how many catch phrases it's generated, A Christmas Story might still finish on top: "You'll shoot your eye out!" "I triple-dog dare you!" Underneath the slapstick and jokes is a warm but unvarnished look at the frenzy that Christmas creates in children, and how, if you're lucky, the holiday will show you what's really important in life.5. National Lampoon's Christmas Vacation (1989)Budget: $27,000,000Box Office: $71,319,546It's Christmas time and the Griswolds are preparing for a family seasonal celebration, but things never run smoothly for Clark, his wife Ellen and their two kids. Clark's continual bad luck is worsened by his obnoxious family guests, but he manages to keep going knowing that his Christmas bonus is due soon. Highlights include a ridiculous, over-the-top Christmas light display; a sled-ride from Hell; and an intruding, terrifying squirrel incident.6. Home Alone (1990)Budget: $70,000,000 (1-3)Box office: $914,792,040 (1-3)No kids like to be left home alone on Christmas Eve while the other family members go for a Christmas trip. It's every parent's nightmare that bad guys come when the kid is home alone.
The movie tells a boy named Kevin McCallister who successfully protected the house from two bad guys using booby traps. Macauley Culkin became a household name by playing Kevin in Home Alone 1-3. The moral: Crime doesn't pay, especially on Christmas Eve.7. The Nightmare Before Christmas (1993)Budget: $18 millionBox office: $75,082,668Jack Skellington, the pumpkin king of Halloween Town, is bored with doing the same thing every year for Halloween. One day he stumbles into Christmas Town, and is so taken with the idea of Christmas that he tries to get the resident bats, ghouls, and goblins of Halloween town to help him put on Christmas instead of Halloween - but alas, they can't get it quite right.8. Elf (2003)Budget: $33 millionBox office: $220,443,451A human being raised as one of Santa's elves, have you ever thought of that? The story tells about a baby name Buddy who stowed away in Santa's sack and was taken to North Pole. He was raised by elves, but after inadvertently wreaking havoc on the elf community due to his ungainly size, he was sent to the U.S. in search of his true identity. But his father had no idea he was ever born. Will Buddy find the true family love in the end?9.
The Polar Express (2004)Budget: $165,000,000Box office: $306,003,319This file is an adaption of a children's book with the same name published in 1985. This is the story of a young hero boy on Christmas Eve who boards on a powerful magical train that's headed to the North Pole and Santa Claus's home. What unfolds is an adventure which follows a doubting boy, who takes an extraordinary train ride to the North Pole; during this ride, he embarks on a journey of self-discovery which shows him that the wonder of life never fades for those who believe.10. A Christmas Carol (2009)Budget: $175 - 200 millionBox office: $325,286,646It is Jim Carrey's first role in Walt Disney Pictures film. Jim Carrey plays a multitude of roles, including Scrooge as a young, middle-aged, and old man, and the three ghosts who haunt Scrooge. The story is an adaption of Charles Dickson's novel with the same name. Scrooge believed in "greed is good" and on the Eve 3 ghost chased him to show him respectively his past, the happiness of his fellow men on Christmas Day and the final consequences of his greed. Scrooge waked up on Christmas and embraced the spirit of Christmas.In addition, I have made a PowerPoint presentation edition for this article on an attractive Christmas PowerPoint templates and upload it to PowerPoint sharing website (for example, ) and video sharing website (for example, ) after converting PPT/PPTX to video with Moyea PPT to Video Converter().Slideboom:
Nominated for six Golden Globes and seven Emmys, including Outstanding Series - Comedy, Sanford And Son became one of the first shows in television history to be almost entirely centered around African-American characters. Modeled after the British TV show Steptoe And Son, the series showcased the underappreciated talents of comic genius Redd Foxx (whose skin color and bad language prevented him from becoming a superstar decades earlier). The brainchild of All In The Family creator Norman Lear, Sanford And Son signaled the beginning of a decade of sitcom classics for the prolific 1970's TV writer - Maude (1972), Good Times (1974), and The Jeffersons (1975) being the others. Wrought with memorable one-liners and well-timed humor, Sanford And Son was a Top 10 Nielsen rated show every year in which it aired except for its final season (ranking a respectable #27)?
Sanford And Son, set in the Watts district of Los Angeles, follows the life of Fred Sanford (Redd Foxx), a 65-year-old African-American junk dealer who shares his business with his 34-year-old son Lamont (Demond Wilson). With Fred's wife Elizabeth having passed away twenty years earlier, he often evokes Lamont's sympathy by clutching his heart and proclaiming, "Oh, I'm coming to join you Elizabeth!" But Fred always survives those near fatal heart attacks, continuing to disperse sarcastic putdowns (often directed at his sister-in-law Esther) and racist stereotypical remarks aimed against whites and Hispanics (especially Lamont's friend Julio). Using guilt to manipulate his ambitious son into staying and helping run the salvage shop instead of pursuing other endeavors, Fred Sanford spends most of his days lounging around the house (his junk store and home are one and the same) and hanging out with his friends - Grady, Melvin, and Bubba? Well-written and hilarious, Sanford & Son is comedian Redd Foxx at his absolute best?
The Sanford And Son DVD features a number of hilarious episodes including the series premiere "Crossed Swords" in which Lamont purchases a collectible porcelain figure from a silent movie star for $15. When he and Fred get the statuette appraised, they determine that they can fetch a bundle for it if they put it up for auction, but while at the auction, the two decide to pose as buyers to bid up the price, a decision that ends up costing them? Other notable episodes from Season 1 include "The Copper Caper" in which Fred and Lamont purchase their own copper from a man who's been stealing the metal all across town, and "A Pad for Lamont" in which Lamont decides to move into his own apartment for privacy reasons. At first, Fred is upset - until he learns he enjoys having some time to himself?
Below is a list of episodes included on the Sanford And Son (Season 1) DVD:
Episode 1 (Crossed Swords) Air Date: 01-14-1972
Episode 2 (Happy Birthday, Pop) Air Date: 01-21-1972
Episode 3 (Here Comes the Bride, There Goes the Bride) Air Date: 01-28-1972
Episode 4 (The Copper Caper) Air Date: 02-04-1972
Episode 5 (A Matter of Life and Breath) Air Date: 02-11-1972
Episode 6 (We Were Robbed) Air Date: 02-18-1972
Episode 7 (A Pad for Lamont) Air Date: 02-25-1972
Episode 8 (The Great Sanford Siege) Air Date: 03-03-1972
Episode 9 (Coffins for Sale) Air Date: 03-10-1972
Episode 10 (The Barracuda) Air Date: 03-17-1972
Episode 11 (TV or not TV) Air Date: 03-24-1972
Episode 12 (The Suitcase Case) Air Date: 03-31-1972
Episode 13 (The Return of the Barracuda) Air Date: 04-07-1972
Episode 14 (The Piano Movers) Air Date: 04-14-1972
Stand by Me is a 1986 movie, adapted from Stephen King's story The Body. The Body appeared as a novella in King's collection Different Seasons. Different Seasons also contains the stories The Shawshank Redemption, and the Apt Pupil, both of which were made into movies.
Often described as a coming of age film, the story is of four boys who take a journey through the woodlands near their homes to find the body of a dead boy. The story is told by the main character Gordon Lachance, who is a budding writer.
Vern, one of the boys, hears his older brother talk of the missing boy, whose body is alleged to be in the woods. The boys decide to undertake the journey, to find the body of the boy. The journey takes two days, because of which the boys lie to their parents, telling them that they are staying at each others houses.
The boys experience many difficulties along the way, which reveal the past and present struggles of the characters. Chris Chambers, played by River Phoenix, is from a family of criminals and alcoholics. Chris is stereotyped because of his family. However he proves to be intelligent and has a desire to break his stereotype. Teddy Duchamp, played by Corey Feldman, has a physical deformity, after his mentally-unstable father held his ear to a stove. Teddy now has to wear a hearing aid. Vern Tessio, played by Jerry O?Connell, is overweight and timid. He is easily scared and often picked on. Gordon Lachance, played by Will Wheaton, is the narrator and thus the primary character of the story. Gordie is a quiet boy with a passion for books and story telling. He is rejected by his family after the death of his football star older brother. The end of the story reveals that Gordie has become a writer and we have just witnessed the story as he was writing it.
The film has a reoccurring theme of showdowns. These occur between two or more characters in the film. The first brief showdown is between Chris and Ace on the sidewalk when Ace threatens to burn Chris's face while he has him in a headlock. Chris "gives" and Ace releases him. The next is when Teddy faces off against an on coming train at the beginning of the boys' trek. He says he wants to make a dramatic "train dodge," and just before it hits him, Chris grabs him and forces him out of harms way. The third showdown that happens is between Teddy, once again, and the junk yard man and his dog. They yell and call names, but when the junk yard man brings Teddy's unstable father into the picture, Teddy breaks down and starts to cry. Another showdown occurs when Ace pulls up to some locals who seem to have a history of racing cars with him. They remain neck to neck for a short period before a truck appears in the other lane coming toward Ace. Ace and two of his buddies (who seem petrified) do not change lanes, but decide to stay on the wrong side of the road and face off with the on coming truck. The other car in the race looks scared for them. Before they crash, the truck swerves off of the road, spilling all of its supplies while Ace goes on to win the race. The final showdown is between the younger gang and Ace's crowd at the body. The two groups trade harsh words before Ace pulls a knife on Chris, but is soon too skittish to use it after Gordie fires a shot in the air with Chris's gun. He then points it at Ace, which chills him and scares him away, along with his group. These are only some of the major showdowns that occur in the film.
There are several minor changes to the movie script from the original Stephen King story. However, the story is faithful to King?s original. Stephen King told cast and crew after a private screening of the film that it was his favorite adaptation of any of his works up to that point.
Stephen King is said to have witnessed a child being killed by a train, whilst he was a child himself. It is easy to conclude that the story was influenced by King?s experience.
The title of the film comes from the Ben E King song of the same name. Stephen King?s original story is called The Body.
Everyone seems to know what satellite TV is, but often enough people are wondering why it is still so popular when there is already digital TV. In order to answer this question, it is necessary to explain the technology of both satellite and digital TV. Satellite television is a way to transfer video signals via satellites. The technology of satellite television is the most advanced and sought after of all others because it allows us to receive steady signals almost anywhere on the planet. The main advantage of the signal transmission is the largest bandwidth. This property specifies another obvious advantage of television. That is, the high-quality images and a large number of television channels are only possible with television. Given the affordability of television, you get the best price/quality ratio when subscribing to satellite TV services. This ratio has provided the most favorable conditions for the intense development of satellite television in recent years. The technology of satellite signal transmission is not new but is still incredibly popular all over the globe. All that broadcast geostationary data can be used by satellite television providers and distributors. Satellites are rotating at the height of 36.000 to 45.000 kilometers above the Earth surface. If we could see the satellites in their orbits, they would form a curved line on the horizon. The arc is called the Clarke Belt in honor of Arthur Clarke, scientist and writer, who published an article named "The Wireless World" in 1945. He was the one to propose the creation of global communications via geostationary satellites. Each has a point of standing in the geostationary orbit (GSO). In many cases, the names of satellites present a number corresponding to the point of standing in the GSO. The satellite only repeats the signal received from the satellite ground complex. Ground Complex or Space Communications Center carries out and controls the operation of the satellite. Ground Complex is also a source of satellite TV broadcasting. The signal is formed in TV studios and transferred to the Space Communication Center via special channels. All satellites have several transmitting antennas, which focus on those areas of the Earth's surface where the massive reception is supposed to be. The signal from the satellite antenna is transmitted in a form of an electromagnetic beam with a maximum intensity at the very center of the beam. Depending on the intensity and quality of the received signal, it is possible to select the most appropriate antenna diameter. In order to facilitate this task, there are maps of the coverage area. These maps show the quality and intensity of the received signal in a specific area. The TV providers are trying to simplify the procedure of subscription to their broadcasting services. For this purpose, they offer special sets of equipment for better connection. The receivers in this set have built-in encryption and all necessary functionality to ensure uninterrupted signal reception. It should be noted that the quality and intensity of the received signal is calculated after adjusting the possible interference or loss of reception due to atmospheric phenomena.